Building Sales Pipeline in 2023 | B2B Gifting UK

Prospecting has changed a lot in the last 5 years. With remote & hybrid working becoming much more popular, people are more difficult to reach by phone. For this reason, many companies switched to digital selling for outbound demand generation, the likes of LinkedIn Sales Navigator Inmail, mail-merge, email & a whole lot more email. It's fair to say digital mediums are now overreached.

2023 needs a fresh approach & it's no wonder that B2B gifting has exploded since Covid. Many companies are realising that a more personalised approach is needed to get people’s attention. When was the last time you received a handwritten letter and just put in in the rubbish bin? Probably never. People are curious. When they see a handwritten envelope with stamps, not a printed label, it's genuinely intriguing. Our envelopes are anything but boring, from colourful & branded to transparent & lively, we ensure the highest engagement for your marketing budget.

We think the best place to start anything marketing related is a small trial. We suggest this so you can see the positive ROI impact a Rockkt campaign can have, before committing to larger campaigns. Contact us today to see how to get started.

Back to blog