Notes on outbound, direct mail and getting a reply from people who do not answer email.
Everyone’s obsessing over email funnels… while ignoring the one place buyers actually respond. LinkedIn. Not because it’s new.Because it’s where intent lives. People update jobs.Engage with content.Signal what...
Read it →Most B2B marketing is forgettable. Not bad. Just… invisible. We all optimise for clicks, opens, pipeline. But we forget something obvious. People remember how something made them feel....
Read it →10 Q&As on Corporate Gifting (Answered Honestly) Corporate gifting works a charm — when it’s done with intent 🎁 I get asked a lot of the same questions...
Read it →Inbox fatigue isn’t new.What is new is how well buyers are protected from noise. Spam filters. Gatekeepers. Procurement. AI-driven research loops. If your outbound still relies on “Just...
Read it →Monday mornings don’t have to feel like an ambush ☕️ Here’s a slightly unpopular opinion:Most Monday stress isn’t about workload.It’s about friction. Too many decisions.Too many tabs.Too many...
Read it →Hot take (gentle one): Not everything in marketing needs a spreadsheet. But some things absolutely do. ROI isn’t about killing creativity. It’s about knowing when to measure —...
Read it →Every year, the same thing happens. The calendar insists we’re “still in Q4”, but the workplace tells a different story. From 22 December to 2 January, the professional...
Read it →If the sales world had seasons, Q4 would be the adrenaline-high final boss level of a video game. The pace is faster, the stakes are higher, and suddenly...
Read it →Big news: Rockkt x Office Origami 🚀🦊At Rockkt, we’ve always believed that business isn’t just about automation and AI — it’s about connection. The kind that sparks between...
Read it →In a world where AI is rapidly scaling across sales, service and support, it might be tempting to think the human element is sliding into redundancy.But at Rockkt,...
Read it →At Rockkt, we’ve always believed in the power of small moments — the ones that bring people together, spark a smile, or make an ordinary day feel a little...
Read it →Hey Rockkt community 👋 — if you’re in sales (especially outbound), you’ve probably felt the seismic shift that the pandemic triggered. Today I want to share what the...
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