Two ways to run Rockkt
Studio gives you the software and you send the gifts yourself. Managed hands the whole thing to us.
- Rockkt One + Web Portal
- Navigator & address finding
- AI letter writer + Email Lab
- Envelope & Design Studio
- Flight Deck pages for every prospect
- Landing pads + QR tracking
- Engagement tracking & ROI dashboard
- Campaigns & Letter Playbooks
- Pooled or per-user credit allowances
You already have the gifts. Take the software.
Find the address, write the letter, design the envelope, build the landing pad and track every open, then you source the gift and post it yourself. Priced by credits, starting free.
One credit is one fully-worked prospect
Find the address, write the letter, prepare the send: that is a credit. It comes off your allowance the moment you run the search, so the number in the app is always the truth. Run out and we simply stop: no silent overage, no surprise invoice. Top up 25 credits for £25, or move up a tier.
A page written for one person
A Flight Deck is a page you make for a single prospect, reached by the QR code on their letter. Not a brochure and not a demo, just the one thing you would have said to them, waiting when they scan. You are told the first time they open it, and they can reply to you from it. Included on every Studio plan, the free one as well.
The gift is yours to source and send
No Rockkt catalogue, no packing, no postage, and no 7× ROI guarantee, because that one only applies where we control the gift and the delivery. If sourcing and posting is the part eating your week, that is exactly what Managed is for.
Studio or Managed?
The software is identical. The only real question is who buys the gift and who takes it to the post office.
| Studio | Managed | |
|---|---|---|
| Who chooses the gift | You do, your own merch, stock or supplier | Rockkt, from the curated catalogue |
| Who packs and ships it | You do | Rockkt does: picked, packed, posted |
| The software (address finding, AI letter, design studio, landing pads, tracking) | ✓ | ✓ |
| Rockkt One + Web Portal | ✓ | ✓ |
| Gift catalogue & sourcing | ✕ | ✓ |
| Rockkt fulfilment & dispatch | ✕ | ✓ |
| Delivery tracking & carrier handling | ✕ | ✓ |
| 7× ROI guarantee | ✕ | ✓ |
| What you pay for | A subscription. Credits are counts, not money | A platform fee, plus prepaid gift credit |
| Starting price | £0, then £29/mo | £99/mo + gift credit |
| How you pay | Card, self-serve, change tier anytime | Card or invoice, gift credit topped up separately |
| Best for | Teams who already have gifts to send | Teams who want the whole thing handled |
Compare every Studio plan
Every tier gets the whole software. What changes is how many prospects you can work each month, and how many people can work them.
| Feature | Studio Free invite only | Studio 25 | Studio 50 | Studio 100 | Studio 250 | Studio 500 | Studio Enterprise |
|---|---|---|---|---|---|---|---|
| Plan limits | |||||||
| Credits per month | 5 | 25 | 50 | 100 | 250 | 500 | Custom |
| Users included | 1 | 2 | 3 | 5 | 10 | 20 | Custom |
| Price per month | Freeby invitation | £29 | £49 | £89 | £199 | £379 | Custom |
| Annual (2 months free) | n/a | £24/mo | £41/mo | £74/mo | £166/mo | £316/mo | Custom |
| Minimum term | None | None | None | None | None | None | Negotiated |
| The software | |||||||
| Rockkt One | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Web Portal | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Navigator & address finding | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI letter writer | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Lab | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Envelope & Design Studio | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Flight Deck pages | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pads + QR tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Engagement tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Campaigns & Letter Playbooks | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Credit management | |||||||
| Pooled or per-user allowances | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Month-end carry policy | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Top-up packs (25 credits / £25) | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Hard cap, no surprise overage | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Not included in Studio | |||||||
| Gift sourcing & catalogue | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Rockkt packing & shipping | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| 7× ROI guarantee | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Enterprise | |||||||
| SSO & 2FA | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Invoicing & PO terms | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| SLA & named contact | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Negotiated per-credit rate | ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
Compare every Managed plan
All Managed plans include the core sending engine and the 7× ROI guarantee. Higher tiers add automation, compliance and white-glove support.
| Feature | Starter | Growth | Business | Enterprise |
|---|---|---|---|---|
| Plan limits | ||||
| Users included | Up to 3 | Up to 7 | Up to 15 | Custom |
| Suggested gift credit | £300/user | £300/user | £300/user | Negotiated |
| Minimum term | None | None | None | Custom |
| Core sending | ||||
| Quick Send (single + bulk) | ✓ | ✓ | ✓ | ✓ |
| Letter Playbooks | ✓ | ✓ | ✓ | ✓ |
| Outbox HQ & tracking | ✓ | ✓ | ✓ | ✓ |
| ROI Tracking | ✓ | ✓ | ✓ | ✓ |
| 7× ROI guarantee | ✓ | ✓ | ✓ | ✓ |
| Automation & AI | ||||
| Freestyle Links | ✕ | ✓ | ✓ | ✓ |
| Email Lab (AI composer) | ✕ | ✓ | ✓ | ✓ |
| Navigator & sequences | ✕ | ✓ | ✓ | ✓ |
| Flight School | ✕ | ✓ | ✓ | ✓ |
| Playbook Library | ✕ | ✓ | ✓ | ✓ |
| Slack integration | ✕ | ✓ | ✓ | ✓ |
| Scale & compliance | ||||
| Campaigns | ✕ | ✕ | ✓ | ✓ |
| Compliance Controls (FCA) | ✕ | ✕ | ✓ | ✓ |
| Priority dispatch | ✕ | ✕ | ✓ | ✓ |
| Custom branded sleeves | ✕ | ✕ | ✓ | ✓ |
| Support & enterprise | ||||
| Dedicated account manager | ✕ | ✕ | ✓ | ✓ |
| Custom integrations | ✕ | ✕ | ✕ | ✓ |
| Quarterly business reviews | ✕ | ✕ | ✕ | ✓ |
Questions, answered
The things people ask before they sign up.
What's the difference between Studio and Managed?
What exactly is a Studio credit?
What happens when I run out of Studio credits?
How do I get on the free plan?
Can I move between Studio and Managed?
What's the difference between the platform fee and gift credit? (Managed)
Does unused gift credit expire?
How does the 7× ROI guarantee work?
Is there an annual discount?
Can I upgrade or change plans later?
Do I need to set up gifts before I start?
Not sure which one you are?
Most teams start on the free Studio plan and move to Managed when the packing and posting starts eating the week. Either way, five minutes on a call will settle it.