The envelope decides whether the letter is read

People spend a fortnight on the offer inside and no thought at all on the thing that decides whether anybody opens it. In a company of any size, your envelope is looked at for about two seconds by somebody deciding which pile it belongs in. That is the entire competition.

What we do about it

• A real stamp. Not franking, not a printed indicia. It is the single strongest signal that a human prepared this, and it costs pennies more.
• The address in a handwriting style. It changes which pile the envelope lands in before a word has been read.
• Plain, no window. A window envelope reads as an invoice and goes to finance rather than to your prospect.
• Name and job title, on separate lines. The name gets it to the desk. The title saves you when they have moved on.
• Your design where it helps. Design Studio covers the letter, the envelope and what goes with them, so a send looks like it came from your company rather than from a platform.

Why this is a feature rather than a checkbox

Because none of the above is difficult, and almost nobody does it consistently. Doing it the same way on every send, at a volume no person could sustain by hand, is the entire value. The full walkthrough of what happens to an envelope between the postbox and the desk is here, and it is the most useful thing on this website if you are new to post.