The letter writes itself. You decide whether it is any good

Why letters do not get written

Not because people doubt they work. Because writing one takes twenty minutes, and a rep with sixty accounts does the arithmetic and sends an email instead. The bottleneck was never belief. It was the blank page.

What you get

A first draft built from what is on that prospect's profile and their company, in your voice, short enough to fit one side with room to breathe. You edit it, because you know things the software does not, and that edit takes a minute rather than the twenty it would have cost from nothing.

• A first line that could not have been written to anybody else. That single sentence decides whether the rest is read. It is also the part that separates a letter from a mailshot, in the reader's mind and in the post room.
• Printed in a handwriting style. We are straight about this: it is print, not a person with a pen. If you need real ink, we say so and point you at the services that do it. The three types of handwritten letter.
• One side, one idea, one destination. A dense page reads as a mailing whatever the words say.
• A QR code created instantly and printed on the letter, pointing at a page built for that person.

Six letters worth stealing

Cold to an executive, after a demo went quiet, reviving a closed lost deal, following an event you did not meet them at, a renewal, and executive to executive. Each with the wording, the envelope treatment and what to do next: the Letter Library.