Buyer's guide

Three things are sold as handwritten letters. Only one of them involves a pen

A short guide to the UK market, written by one of the vendors in it, with the questions we would ask if we were buying.

Declared interest. Rockkt is one of the options in this market and sits in the third category below. We have not published a price table for the others, because most of them do not publish prices and we are not going to invent numbers to make ourselves look good.

The three products hiding behind one phrase

A person writes it

Real pen, real hand

Speed
Low cost
Volume
Pen pressure

For a handful of notes that will be held up to the light.

A machine holds a pen

A plotter, real ink

Speed
Low cost
Volume
Pen pressure

For real ink at volume, usually with a minimum order.

A dedicated printer writes it

Specialist printer and ink. Rockkt’s choice.

Speed
Low cost
Volume
Pen pressure

For a letter about one person, sent today, with a page behind it.

Relative, not measured: most services do not publish prices or turnaround times.

A person writes it. Real pen, real hand, real variation. Slowest, most expensive, and unmistakable when you hold it. Inkpact built a business on this.

A machine holds a pen. A plotter writes on real paper with real ink, so the indentation and the ink behaviour are genuine even though no human wrote it. Middle price, much higher volume. Scribeless, RoboQuill and others work in this territory.

A dedicated printer writes it. Not an office printer with a script font: a specialist printer and ink built for this one job, writing a handwriting style onto real paper. There is no pen pressure to feel, but every letter is crisp and consistent, quick to produce, and a fraction of the cost of a pen. Rockkt has tested all three methods extensively, and this is the one we choose for every letter we post for you.

A one page A4 letter printed in a handwriting style under a company logo, with an NFC tag marked Tap Mobile Phone for Info
What a Rockkt letter looks likeA full A4 letter in a handwriting style, under your logo, written for one person. The tag at the bottom opens a page made for them when they tap it with a phone, and you see that they did.

How to choose between them

Start with one question: will the recipient hold this up to the light? A thank you note to a customer who just spent six figures with you, yes, possibly. A first touch to a stranger who receives forty pieces of post a week, no. The envelope decides whether it is opened and the first line decides whether it is read, and neither of those cares whether the ink is real.

What a first letter to a stranger does need is the right address, a reason to read past the first line, and a way for you to know it worked. That is the part Rockkt does for you.

The seven questions worth asking any of them

Ask every vendor on your list. Here is why each one matters, and how Rockkt answers it.

1Which of the three is it, exactly?
Why askSome marketing language is carefully vague about whether a pen is involved. Ask directly.
Rockkt’s answerOn Managed, a dedicated handwriting printer and ink, in a style you choose, under your logo. We tested all three methods before choosing it. On Studio you print it yourself.
2What is the minimum order?
Why askThis is what removes most vendors from a small team’s shortlist. Some start in the hundreds.
Rockkt’s answerNone. Send one letter, or a hundred. No minimum term either.
3Can I send exactly one, today?
Why askA different question from the last one, and the one that separates a sales tool from a mailing house.
Rockkt’s answerYes. One person, one letter, from their LinkedIn profile in a few clicks. That is what Rockkt is built for.
4Where is it printed and posted from?
Why askUK printing and Royal Mail affect transit time and whether the stamp reads as domestic.
Rockkt’s answerOn Managed we print it, stamp it and post it from the UK with Royal Mail. On Studio you print it and post it yourself.
5Do you find the address, or do I?
Why askMost do not. On cold outbound, this is where the actual work lives.
Rockkt’s answerWe do. Rockkt finds and checks the office address from their LinkedIn profile. How address finding works.
6What do I learn after it lands?
Why askWithout a QR code or a link to a page you control, a letter is a leap of faith with a receipt.
Rockkt’s answerEvery letter can carry a QR code or NFC tag that opens a page made for that person, and you see when they open it. See the pages.
7What is the all in cost per letter?
Why askPaper, print, envelope, postage, platform fee. Per unit print prices are not comparable between vendors and everyone knows it.
Rockkt’s answerOn Managed, £6.54 a letter: printed, stamped and posted second class, VAT included. On Studio you post it yourself, from £0 a month by invitation. See the plans.

Where we fit

Rockkt is built for the letter that has to be about one person. It finds and checks the address from a LinkedIn profile, drafts the letter from their profile, prints it in a handwriting style under your logo, and gives it a QR code or NFC tag to a page made for them. Studio starts free by invitation, then £29 a month, and you post it yourself. On Managed we print, stamp and post it for you, with a gift if you like. No minimum order, no minimum term.

Choose Rockkt for
  • A first letter to someone who has never heard of you
  • Following up a call, a demo or a meeting this week
  • Letters where you need the address found for you
  • Knowing who opened their page and when
Choose a pen or plotter for
  • A small number of notes that must be in real ink
  • Letters that will be read under a desk lamp, not at arm's length
How a Rockkt letter gets sent

From one click to a letter in the post

No file to upload and no address to hunt for. One person, one letter, and you know what happened next.

  1. 1

    Open their profile

    On LinkedIn or Sales Navigator, click Rockkt One. It reads who they are and where they work.

  2. 2

    Address found

    Rockkt finds and checks their office address from the company and location. Nobody asks them for it.

  3. 3

    Pick a Playbook

    Your saved letter, envelope and page, ready in two clicks. See Playbooks.

  4. 4

    Letter drafted

    AI writes the letter from their profile, in your voice. You read it and change anything.

  5. 5

    Printed and posted

    On Studio you print and post it. On Managed we print, stamp and post it, with a gift if you like.

  6. 6

    They tap, you know

    A tap or a scan opens a page made for them, and you see it in Rockkt the moment it happens.

Prefer the portal? Quick Send does the same.

Write your own letter or start from a Playbook. Choose a printed letter or a gift with a letter, a handwriting style or a modern font, and add a QR code or NFC sticker that tells you when it is scanned or tapped.

Quick Send in the Rockkt portal: custom send or from a playbook, letter or gift with letter, robot written or modern font, a Generate button for the AI letter, and a scannable code option

Send one letter, today

No minimum order, no minimum term. Studio Free is free, by invitation, and needs no card.