Every other platform asks your prospect for their address. Think about how that conversation goes with somebody who has never heard of you.
Gifting platforms solved fulfilment and left the hard part to you. Their flow is: send the recipient a link, ask them to confirm where they would like their gift, then ship it. For a customer you already know, that is fine and even pleasant. For a stranger, you have just asked somebody who has never heard of your company to hand over an address before you have given them a single reason to care.
So cold outbound quietly becomes a research project. Somebody on your team opens Companies House, then LinkedIn, then the company website, then a spreadsheet, and forty minutes later has twelve addresses, three of which belong to an accountant.
From a LinkedIn profile, we find and verify a business postal address using public sources, and we do it while you are still looking at the page. No form to the prospect. No asking. No spreadsheet.
Why this is the feature that matters. Everything else in Rockkt is downstream of it. The best letter in the world, printed beautifully, tracked perfectly, is worth nothing if it goes to a suite number shared by four hundred companies.
You can prospect the way you already do, in LinkedIn, and turn somebody into a physical send in about a minute rather than a lunchtime. It also means post becomes usable for cold outbound at all, which is the thing the larger platforms genuinely cannot do for you.
And you stay on the right side of the rules while doing it, because the source of the address goes on the letter and objections are held at company level. The Rule Book covers that properly.
Sam works at Rockkt. How we write these.
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