A company can have four addresses. Three of them will waste your postage. Here is how to find the fourth.
Before you go looking, know what you are looking for. This is the part that quietly ruins most first campaigns, because the easiest address to find is usually the wrong one.
| Address | What it is | Post here? |
|---|---|---|
| Registered office | The statutory address at Companies House, where legal notices go. For a large number of small UK companies it is their accountant or a formation agent. | Only when it matches the trading address |
| Trading address | Where the business actually operates | Yes |
| Site or branch | The specific office your contact sits in | Better, when you can identify it |
| Director's service address | A published contact address for a named director, often their home | No |
You can spot a formation agent quickly. The address is a suite or floor number, a search of that postcode at Companies House returns dozens of unrelated businesses, and the company's own website gives a completely different address for getting in touch. Post there and your letter is opened by an accountant who has never heard of your prospect.
On buying a list. Buying is not illegal, but you inherit the seller's sourcing the moment the file lands. Ask where the data came from, when it was collected, and what people were told at the time. Vagueness in the answer becomes your vagueness when someone asks you the same question.
No source is clean. A company's own website is the most reliable and the most out of date, because nobody edits the footer when they move. Companies House is precise about the entity and silent about the people. Anyone promising you a perfect B2B address file is selling something. The workable standard is to check before you send rather than discover afterwards, and to treat a small return rate as the cost of doing business rather than a failure.
Rockkt does this from a LinkedIn profile: finds a deliverable address, validates it, and flags the cases a human should look at, such as an agent address or a residential one. One credit is one fully worked prospect and it comes off your allowance the moment the search runs, so the number in the app is always the truth rather than an estimate.
Sam works at Rockkt, a UK company that builds software for sending physical post to sales prospects, so address data is most of the working week. Read how we write these guides, including where AI comes into it and what we will not publish.
Address found and verified, letter written, personalised page built, engagement tracked. Studio Free is five fully worked prospects a month, by invitation.