We have discovered that from a sample of 32 salespeople, with extensive A/B testing, having more brief emails are most effective.
More importantly, having bullet points increase response rates by over 40%. This not only allows you to structure your email easier but you can also write the email faster.
81% of emails are now read on a mobile device so it's essential to have a well-structured, to-the-point email. If you need further literature, you can always add a hyperlink to a personalised video.
Be sure to make your email as tailored and personalised as possible, referring back to past discussions if possible.
Written at Rockkt, a UK company building software for sending physical post to sales prospects. How we research and write, including where AI comes into it: our editorial policy.
Rockkt finds the address, writes the letter and builds the page it points at. Studio Free is five fully worked prospects a month, by invitation.