We have discovered that from a sample of 32 salespeople, with extensive A/B testing, having more brief emails are most effective.
More importantly, having bullet points increase response rates by over 40%. This not only allows you to structure your email easier but you can also write the email faster.
81% of emails are now read on a mobile device so it's essential to have a well-structured, to-the-point email. If you need further literature, you can always add a hyperlink to a personalised video.
Be sure to make your email as tailored and personalised as possible, referring back to past discussions if possible.
Rockkt finds the address, writes the letter and builds the page it points at. Studio Free is five fully worked prospects a month, by invitation.