Everyone’s obsessing over email funnels… while ignoring the one place buyers actually respond.
LinkedIn.
Not because it’s new.
Because it’s where intent lives.
People update jobs.
Engage with content.
Signal what they care about… publicly.
And yet most outbound still starts in the inbox.
Cold. Contextless. Forgettable.
Here’s the uncomfortable bit 👇
Prospecting on LinkedIn isn’t about volume anymore.
It’s about timing and relevance.
Automation gets a bad name because people use it lazily.
Spray and pray. Generic messages. Zero awareness.
But done right, it flips the game.
You can:
• Reach people when they’ve just changed roles
• Reference what they’ve actually engaged with
• Build familiarity before ever asking for time
No guesswork. Just signals.
And when you combine that with something tangible…
Something that takes the conversation out of the feed and into the real world 👀
That’s when it sticks.
Because in a digital-heavy world, effort stands out.
Not noise. Effort.
The shift isn’t from manual to automated.
It’s from random to intentional.
LinkedIn just happens to be the best place to start.
Curious how others are thinking about this…
Are you still leading with email, or has LinkedIn quietly become your strongest prospecting channel?
#LinkedInMarketing #B2BMarketing #DemandGen #SalesStrategy #MarketingLeadership
Written at Rockkt, a UK company building software for sending physical post to sales prospects. How we research and write, including where AI comes into it: our editorial policy.
Rockkt finds the address, writes the letter and builds the page it points at. Studio Free is five fully worked prospects a month, by invitation.