Why Sendoso costs what it costs, and what you are choosing between

Anatomy of the price gap

Sendoso is a fulfilment business with software wrapped around it. That model has real costs that ours does not: warehouses, stock, pick and pack, shipping in multiple countries, and a catalogue somebody has to buy and hold. Published buyer data puts the median Sendoso contract at about 25,500 US dollars a year, with mid market teams commonly spending 60,000 to 150,000 dollars a year once sending is included, normally paid annually in advance.

Rockkt sells the software first. On Studio, you already own the thing you are sending, so there is no warehouse in the price: 0 pounds a month on an invitation only free tier, 29 pounds after that, no minimum term. On Managed we source, pack and post from tens of thousands of gifts, in the UK and abroad, and that starts at 99 pounds a month plus whatever gift credit you load. Gifts from the Gift Lab are bought as you send them, so there is no stockpile in that price either.

So the honest framing is not cheap against expensive. It is: are you buying a supply chain, or are you buying the software to run your own?

Sendoso A supply chain, with software around it

1. Stock bought in and held in warehouses, in several regions
2. Picked and packed when you send
3. Shipped from the nearest warehouse

Annual contract, normally paid up front. Median reported contract about $25,500 a year.

Rockkt Managed We send it for you

1. Choose from tens of thousands of gifts in the Gift Lab, or a ready-to-dispatch favourite
2. We source it and pack it with your printed letter and full branding
3. Posted from the UK within one business day. Abroad, we handle shipping, customs and duty

From £99 a month plus gift credit. No minimum term.

Rockkt Studio You send it, we do the rest

1. Rockkt finds and verifies the business address
2. Writes the letter and designs the envelope
3. You print, pack and post your own product, samples or merch, wherever it is going

Studio Free by invitation, then from £29 a month.

Buy Sendoso if

• You want eGifts and digital gift cards in the same tool as physical gifts. Rockkt is built around physical post: a printed letter, with or without a gift.
• You send at high volume into one distant market and want the stock already sitting in a warehouse there. We post from the UK and send internationally with customs and duty handled, which covers most sending abroad, but regional warehousing is the one thing we do not have.
• Gifting has to reach far past your CRM, into marketing automation, events and the rest of a large estate. Rockkt connects to twelve CRMs and sales tools, prebuilt and included on every plan, but if you need many more than that, check their list.
• Procurement wants an annual contract with a supplier it already knows. Sendoso is sold that way; Rockkt is month to month.

Buy Rockkt if

• You have something of your own worth sending: product, samples, merch, a book.
• You want a big gift catalogue without a big contract: tens of thousands of gifts in the Gift Lab on Managed, from 99 pounds a month.
• You are testing whether physical outreach works before committing a budget to it.
• Your prospects are cold, so somebody has to find the address rather than ask for it.
• Your reps live in LinkedIn and will not adopt a separate portal.
• You are sending from the UK, whether the recipient is at home or abroad.

Side by side

What we could not verify

Sendoso does not publish list pricing, so those are third party medians rather than a quote. We have not verified their current connector list, catalogue size or contract minimums from primary sources and so have not put figures against them. Corrections welcome, with a date and a source, and we will publish them.

Sources: Vendr, Sendoso pricing data. Rockkt figures come from our own pricing page, Gift Lab and integrations.